How effectively can our live chat support reduce customer efforts and improve customer satisfaction?

The top reason why customers prefer live chat is that it lets them get their questions answered immediately.

With live chat, you give customers a way to reach you in the exact moment that they have questions or problems they can’t solve. This feels much better than sending an email to a support team; with email, it’s hard to know when you’ll get a response back.

The immediacy of getting help is likely why customer satisfaction ratings tend to be higher for live chat than other types of support.

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